RURAL WOMEN MORE LIKELY TO BE ENTREPRENEURS

Women are driving enterprise in the rural economy and are almost twice as likely to set up their own business as those living in towns. In India, entrepreneurship among women is of recent origin. Family back ground is an important factor that influences the woman to start their business. Money is not the sole objective among woman entrepreneurs to enter into the business. The studies relating to woman entrepreneurs in rural areas further reveal that training and awareness regarding different agencies have proved beneficial for women entrepreneurs in building confidence. Self – employment is emerging to be a very important source of livelihood for women in Asia and South East Asia. The rural women by all means can be very effective agents of change for better homes, better society and ultimately for robust economy in the present global scenario.