La fotografía como creadora de la imagen de un destino turístico. Buenos Aires a través de sus tarjetas postales

This paper is focused on qualitative study where a sample of Bs. As. postcards sold in 2007 is analyzed. The article analyzes how the photography creates and transmits images and tourist symbols (sites, monuments, masterpieces), and its important role in the construction and interpretation of tourist destination image in special historic, social and cultural context. Likewise, the articulations between photographic images and texts joined are described since both construct the destination imagery