PROCESSES, CONVERGENCES AND VARIATIONS IN BUSINESSWOMEN OF ASIAN ORIGIN IN SPAIN

This article analyses the different models of businesswomen of Asian origin in Spain. To that end, the author considers both the family variable in the migration project and the individual’s own personal project. These variables, in turn, combine with others, such as the businesswomen’s position in the family and the stage of the migration project in which they find themselves. As a result, the author defines four profiles: 1) family businesswomen; 2) women who market their own work; 3) daughters of business families; 4) daughters of the diaspora. Furthermore, a transversal element also exists among all the female entrepreneurs: the use of the “ethnic” as a business asset.