Diversificación y cultura: qué ofrece y cómo se promociona Cartagena de Indias (Colombia)

This document analyzes the diversification of the touristic offer of Cartagena de Indias as a tourist destination from the point of view of its cultural resources. It takes into account Cartagena’s condition as a Historical and Cultural Patrimony of the Humanity (UNESCO, 1985), and studies how the proposals of diversification of the offer and inclusion of the culture are reflected in the promotion and the product that Cartagena de Indias and some of its international competitors offer. In addition, it considers the current situation of tourist use and commercialization of patrimonial assets in Cartagena. Finally, it addresses the difficulties that this destination faces in the process of tourist valorization of the patrimonial assets identified