El patrimonio cultural como oferta complementaria al turismo de sol y playa. El caso del sudeste bonaerense. Argentina.

The present article raises the need to complement the traditional tourism of the sun and beach with the cultural tourism, generating new products from the cultural heritage. This can allow desestacionalizar the first one and to promote the growth of the second one, extending regionally the benefits of the tourism. This general frame is applied to the region southeast of the Province of Buenos Aires, in the Republic Argentina, being a problematics to resolving in many other tourist spaces of the world.