Es ist das Einfache, das schwer zu machen ist – Open Access im wissenschaftlichen Publikationsprozess / It is the simple things that are hard to do: Open Access and scholarly publications

In the last years the scientific system of publication was challenged increasingly. Open Access – the free access to scientific information – has contributed a lot to it. Therefore is a profound discussion with the phenomenon Open Access worthwhile. In this context the business model of traditional publishing is compared to that of the Open Access. This comparison should give the impulse to think over the interpretation of the Open Access referring to the Berlin Declaration and to open to new forms of the Open Access. However, for this purpose existing enemy images must be destroyed which were aroused since the last years above all between commercial publishing companies and the science. In this respect the following implementations are not only a dialogue help, but they also refresh the legitimization of commercial publishing companies in the publication process and offer them a new action basis. Because Open Access should be understood not only as a danger – above all it is a challenge and chance for the continuity of commercial scientific publishing companies. The point is that it is possible to break into electronic markets of tomorrow.