Green Manufacturing Practices In Brick Industries: A Case Study Using AHP

This paper presents an exploratory study in an environmentally important but less researched Brick industries situated at Ranchi, Jharkhand, India and its outskirts areas having manufacturers within 20 km radius. This study has been done due to ever increasing requirement for organizations to be more environmentally responsive with respect to their product and process planning, design and striving positively towards their competitive outcomes in Real Estate Business. Factors taken into consideration are: Quality/Technology, Recycle/Reuse (water, solid waste), Reduce Energy Use, Reduce Emissions, Reduce Solid Waste, Train employees in sustainability, Encouraging suppliers to use sustainable process. The industries management supported and advised for the weight age of different criteria. All criteria with the simultaneous evaluation of industries were evaluated using Analytical Hierarchical Process (AHP) developed by SATTY in 1970’s. which is a powerful and flexible decision making tool for complex, multi criteria problems. Consistency ratio was calculated. Based on Composite Rank Score decisions and recommendations were made. These findings /recommendations can be helpful to different organizations as they respond to environmentally demands