Revitalization of ethnic identity among the Germans in Sremski Karlovci

During the 1990's, many members of the German national minority have awaken from the several decades long sleep in 'ethnic hibernation'. Several associations have been founded at that time, with an aim to gather and encourage ethnic feelings of the Germans living in Vojvodina. These associations work toward revitalization and reconstruction of the German ethnic and cultural identity. There are quite a few of such institutions today, and one of them is German association promoting good neighbor relations Karlowitz, Sremski Karlovci. This paper will discuss transformation of an ethnic identity strategy among the Germans in Sremski Karlovci; in addition, I will analyze modus operandi by which this local association aims at keeping and encouraging certain elements of the ethnic and cultural particulars. The results of the research point out how a relatively small group, without social power, can define and redefine its own identity, in regards to historical, social and economic conditions.