Subjects Study on Rural Eco-Soft Power Construction

To promote eco-soft power construction in the countryside, it is important to utilize the governmental macroeconomic regulations, governance function and the autonomy and heteronomy of enterprises. Attaching great importance to maximizing the advantages of the farmers’ cooperative organizations which serve as the main subjects of rural eco-soft power is highly recommended. It is necessary to play its role in nurturing rural ecological culture, to improve farmers’ ecological awareness, qualities and abilities, to organize the farmers to undertake ecological agriculture, to promote recycling economy, to feed villages with surplus engaging in environmental and public welfare, and to reinforce materials and spiritual achievements in construction of rural ecological soft power. Key words: Rural ecological soft power; Farmers’ cooperative organization; Environmental governance