Yoruba Filmmakers in Search of a Language

This treatise explores the attempts of three prominent Yoruba video-filmmakers to deculturize the film genre by situating it within indigenous cultural milieu. It reviews the works of these ‘videographers’ reflecting how they have indigenized the conventional film codes as they thematize events that are significantly peculiar to their culture. The essay concludes that Yoruba video film genre is undergoing series of transformation that may occasion the evolution of a unique cultural idiom for the bourgeoning industry. Key words: Film genre; Transformation; Cultural idiom