CULTURAL PROGRAMMES POSITIONING AS AN ELEMENT OF PUBLIC SERVICE TELEVISION MISSION IN NRK BASED ON ANALYSIS OF THE PROGRAMME OFFER IN 2009

At the beginning of 2010 the culture editor of the Norwegian newspaper Aftenposten called the Norwegian television NRK “the best public service broadcaster in the world” and the biggest and most important Norwegian cultural institution”. The article is an attempt to verify this statement through identifying the place of cultural programmes in NRK schedule in 2009. The author analyses how the cultural mission is described in current legal documents concerning Norwegian public service media mission. Furthermore the article is an attempt to identify how NRK defines cultural programmes and how it classifies them. In the second part of the article the author analyses the television programme of NRK1 and NRK2 in 2009, and presents the results of a more detailed analysis of selected three weeks of that year concerning the execution of its cultural mission.