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Market segmentation of goods for sports and outdoor activitiesKeywords: a competition star , bkg matrix , depth and width of assortment groups , market segmentation on types of goods and services , profit , segmentation , segmentation on the competing organizations , segments of consumers Abstract: Article is devoted to questions to market segmentation of goods for sports and outdoor activities. Authors allocate the main segments of consumers of goods for sports and outdoor activities, carry out market segmentation on types of goods and services, and as segmentation on the competing organizations.
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