AN EVENT-BASED MOBILE ADVERTISING SERVICE MODEL CONSOLIDATING DECOUPLED SERVICES

To support the collaborations of distributed services in mobile advertising, this study proposes a model with event-driven architectural style that can accommodate distributed loosely coupled services. The proposed model employees QR code scanning as a bridge between separated service domains. Also, to initialize events in this model by QR code scanning launched by users on their demands can alleviate the tense concerns on privacy. The major contribution of the proposed model is to provide a practical approach to achieve agility for compositions of web services.