THE PROMOTION AND ATTRACTIVENESS OF THE EUROPEAN FOOTBALL CHAMPIONSHIP IN POLAND AND UKRAINE

In 2007 the UEFA Executive Committee chose the host nations for the European Football Championship of2012. From the three files which remained in the contest, Poland and Ukraine were chosen to organize the competition.During this championship, 31 matches were played, 16 of them in Poland and 15 in Ukraine. Starting from thisinformation, the present study aims to identify the 2012 Football EC (European Championship) level of popularityamongst the Romanian population. Also, the study presents an inquiry on the degree of attractiveness of the Polandand Ukraine European Football Championship in the context of the Romanian national team not qualifying, andconsidering the fact that the TV transmission of the matches is brought by the TVR(National Romanian Television)public television for the Romanian supporters. Also, we have tried to establish a ranking of the best made mascot (topthree) in the history of the European Football Championship and of the most visible” sponsors (commercial partnersof the final tournament of Euro 2012). In order to reach this purpose, we applied a questionnaire on a populationformed by the students of the state universities in Iasi. It was found that the latest European football championship hada significant influence on Romanian supporters.