The Problem of Image formation of Enterprises in modern Conditions

The article deals with the actual problem of formation of a positive image, which provides a competitive advantage in the modern facility. The definition of the image, reveals its components. Notes the importance of the development of innovative potential of employees in order to create an innovative climate in the team, contributing to the formation of the image. Presents the program of development of innovative potential of employees, including the principles, basic requirements, conditions for the system implementation, implementation phases for existing and new businesses.