ASPECTS OF GREEN MARKETING: A PROSPECT FOR BANGLADESH

This paper discusses the green marketing which incorporates a broad range of activities such as the product modification, changes to the production process, packaging changes, as well as modifying advertising of the environment friendly commodities. The green marketing of products of the company are presumed to be environmentally safe. The paper analyses whether the manufacturers are conscious about green products and eco-labeling, and also the difficulties in implementing green marketing. A guideline is given to the Bangladeshi manufacturers for producing green marketing products.