Eesti Rahva Muuseumi strateegiad ja praktikad rahvaga suhtlemisel muuseumi algusaastatel / Estonian National Museum: Public communication strategies and practices in the initial years

Until recently the museum phenomenon as the valuator of the indigenous culture in the context of the awakening national consciousness has received little attention. The evolution of the idea of the Estonian National Museum (ENM) and its realization reflects the story of the Estonian people maturing into a nation. The museum was founded by a few dedicated persons and it took a long time before the general public recognised it as the museum for the Estonian people. The main purpose of this research is to ascertain how relations developed between the public and the museum in its initial years and what were the museum strategies in declaring its objectives. After the official foundation of the ENM in 1909 the museum narrative can be divided into two main parts. First, work inside the museum, the compilation and arrangement of collections. This was, above all, the work of the collection committee and organizing heritage collection trips. Collections constitute the basis of a museum – therefore the primary and most important task of the established museum was the collection of heritage items. The collections were started immediately after the foundation of the museum; within the first ten years approximately 20,000 items were collected, approximately two thirds of the items in the years 1911–1913. The phenomenon that a museum where people worked mainly without a salary for the benefit of their homeland, with the set aim to empty the whole of Estonia of heritage items parish by parish and succeeded in engaging dozens and dozens of people for this work, is probably exceptional in world history. As a result, the museum acquired not only voluminous but also valuable item collections, which reached the museum before the devastating First World War. The timing was favourable. There were enough old artefacts left, although most collectors complained in their diaries that there was nothing interesting to be found any more. However, the majority of the artefacts were collected before the war, as in the wartime much of the heritage was destroyed. Patriotism was at its culmination and heritage had to be rescued for the good of the nation, to ensure that the artefacts would not be bought up and taken abroad. Contacts between the museum and the public were established and gradually intensified. Step by step the public developed an understanding about the museum idea – owing to recognized social authorities, newspapers and certainly the enthusiastic heritage collectors and the overview exhibitions of the collected artefacts organized by them.