Eco-marketing as an instrument of a company image improvement

The article deals with theoretical and methodological principles and some aspectsof environmental marketing conception introduction into home enterprises. The increased focus onenvironmental issues has contributed to a rise in the demand for environmentally friendly productsand services (EFS). The environmental marketing mix is becoming extremely important in modernbusiness world. Firms will have to carefully manage this mix if they aim at successfully operationon the market which is becoming increasingly aware of climatic changes.