The World Wide Web and Its Potential for Corporate Environmental Communication: A Study into Present Practices in the Australian Minerals Industry

This study considers the use of the web for corporate environmental communication,which involves engagement with stakeholders in addition to environmental disclosure. It ishighlighted that the web provides numerous benefits for communication of environmentalinformation. These benefits have been conceptualised through Media Richness Theory andoperationalised through a study into the web based environmental communication practiceof companies in an environmentally sensitive industry, the Australian Minerals Industry. Thefindings of this research indicate that currently, the potential of the web is not extensively utilisedby companies for environmental communication.