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Behavioral Intention to Accept and Use ICT in Public University: Integrating Quantitative and Qualitative Data

Keywords: Acceptance , Behavioral intention , Integrating , ICT , Qualitative , Quantitative

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Abstract:

Information and communication technology (ICT) acceptance in tertiary institutions has been the focus of recent Information systems researches. Acceptance has its models, the most current and notable being UTAUT. This model has been successfully applied to verify levels of ICT acceptability in recent researches. This paper considers integrating quantitative and qualitative data of the research using sequential mixed methods. The study shows that, quantitative phase presents the constructs that have significant influence on behavioral intention of the academic staff to accept and use ICT. However the qualitative phase interprets the in-depth meaning of the statistical results and the environmental challenges that must be tackled to realize the actual behavioral intention of the academic staff. Integrating qualitative and quantitative data of the research has given the true impression of the behavioral intention of the academic staff to accept and use ICT in public university.

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