全部 标题 作者
关键词 摘要

OALib Journal期刊
ISSN: 2333-9721
费用:99美元

查看量下载量

相关文章

更多...

The Responsible Consumption: Factor of the Development of Environmental Responsibility in Morocco

DOI: 10.7763/joebm.2014.v2.128

Keywords: About environmental communication , green marketing , responsible consumption.

Full-Text   Cite this paper   Add to My Lib

Abstract:

Nowadays, people are overwhelmingly aware of the major challenges for the planet and begin to accept and make gestures towards the environment. In Morocco, the responsible consumption is only at its beginning but a collective, progressive and growing awareness of the need to respect the environment is forging. This paper aims to analyze consumer behavior with regard to Moroccan green products as an indicator of the degree of interest and involvement regarding the environment. The Moroccan consumers seem to be aware of the challenges of sustainable development as well as the impact of their consumption on the environment but they delays integrating them into their purchasing behavior.

Full-Text

Contact Us

service@oalib.com

QQ:3279437679

WhatsApp +8615387084133