Pro-active environmental strategies – main source of competitive advantage within economic organizations

Nowadays, contemporary organizations within Romanian economic environment are striving to reach the environmental and quality performance standards set up by the European Union, concerning the environmental protection and preservation. Under these circumstances, the organizations are highly recommended, especially those operating in high environmental impact economic sectors, to develop and implement proactive environmental strategies, as a main source to achieve a sustainable competitive advantage on the market. Developing such strategic instruments is more and more important as long as the reactive environmental strategies tend to become counter-performing within a challenging, dynamic and equilibrated competitive environment, which better describes the knowledge-based society.