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Implicatiile mesajelor pozitive si negative din mass-media asupra comportamentului alimentar sanatos

Keywords: framing , prospect theory , positive affect , negative affect , extraversion , neuroticism , theory of planned behavior

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Abstract:

This study examined the impact of framing messages, negative and positive, on feelings and eating behavior. The research included two parts. In the first part, participants were selected based on the personality dimensions, namely extraversion and emotional stability levels. In the second part, they were included in an experimental setting where they had to read negative or negative messages and fill in an emotional scale and a questionnaire about planned behavior. Results show the way written messages might not be strong enough to elicit positive or negative emotions or to influence the intention of having a healthy eating behavior. The study offers important information and directions for future research.

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