Spatial Distribution of Brand Tourism Resources in China
中国品牌旅游资源空间布局研究

Brand tourism resources are well-known places, which enjoy high prestige, have been tourism brand to the tourists and can influence their decision-making. And tourists have a strong desire to visit them and will have a sense of pride afterward. In addition, the influence of brand tourism resources has been widely spread. In general, brand tourism resources are the only choices for big-scale tourists and the most important choices for small-scale tourists. In fact, the world-level and state-level tourism resources are both typical brand tourism resources. This study selects 4 world-level tourism resources and 15 statelevel tourism resources as topmost tourism resources in China and ranks them according to their tourism attractions. The authors made a comparison with the traditional evaluation, classified the topmost tourism resources in China into six grades, and discussed their distribution based on the evaluation of the brand tourism resources at provinces, autonomous regions and municipalities. It has been found that higher grades of brand tourism resources are mostly located in eastern China and lower ones in western China, which is contrary to the traditional evaluation. In other words, the best traditional tourism resources are most situated in western China. Traditionally, the west China is a scenic spot, which has traditional tourism resources but lack of potential tourists, and the east has potential tourists but is deficient in traditional tourism resources. The authors found that brand tourism resources in the west are much less than those in the east. The authors reiterated the necessity of changing resource advantages into the economic advantages and discussed ways for rational development of tourist industry. In one word, cultivating and excavating brand tourism resources and building its own tourism brand is the only way for the development of scenic spots.