The Semiotic Attraction Theory and Developing Model of Tourism Attractions:A Case Study in onghegong Lama Temple
符号吸引理论与旅游资源发展模式的实证分析——以雍和宫为例

The development of tourism attraction is an important part in the tourism study.Based on D.MacCannell's semiotic attraction theory and took the Yonghegong lama temple as a case study,how to develop the Tourism attraction is discussed in this paper.It shows that MacCannell's semiotic attraction theory can give reasonable explanations for the development of Yonghegong lama temple as a tourism attraction.It also shows that the successful tourism attraction development is an integrated process,resulting from the different phases interaction.As for heritage tourism attraction,paying more attention to the native geography and culture and making the tourism resource sanctimony are important factor s for the tourism attraction development.Increasing the enshrinements and mechanical reproduction is another important ways to succeed.