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Design and Implement of Transaction Data Model in Clickstream
点击流中事务数据模型的设计与实现

Keywords: Clickstreams,Data warehouse,Star schema,Transaction fact model,Association rules
数据仓库
,数据模型,数据挖掘,数据库,事务数据模型,设计,点击流数据

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Abstract:

In this paper, we first briefly introduce the concepts of clickstream data and data warehouse, analyze two existing clickstream star schema-click star schema and session star schema in webhouse, then induce a new model-transaction star model based on them, and expressed the method of bringing out the model. Comparing with the two schemas mentioned above, its most apparent speciality is that it includes a series of meaningful page-view sequence rather than a single click. Thus, on the one hand it improves the query performance of data, on the other hand it is in favor of executing more deepen analysis-data mining, and simplifies the process of data pretreatment. At last,the paper verifies its' feasibility and validity using association rules based on the model.

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