Analysis on origin of loss aversion based on multi-agent model
基于多主体建模的损失厌恶的生成机制分析

To search the key mechanism in the formation process of loss aversion, which played an important role in the financial market, this paper built a multi-agent model and succeeded in reproducing its formation process. Analysis shows that a strong law of diminishing marginal utility and imitation from the excellent were very important to the formation of loss aversion.