Research of seller credit evaluation factors in C2C e-commerce
C2C交易中卖方信用评价因素研究*

With rapid development of e-commerce on the Internet,more sellers enter the C2C(customer to customer) industry,on the one hand they promote the prosperity of online transactions,and on the other hand it increases the difficulty of bu-yer to make a reasonable choice of a good trading partner.Based on the analysis of indicators that reflected the seller's information,using custom network data capture tools,this paper randomly chose 40 indicator data of seller for analysis.By using principal component analysis...