Research on credit assessment based on trade behavior for e-commerce
基于行为模式的电子交易过程中信任评估研究

The open dynamic Internet has made traders' credit the significant obstacle to the development of E-commerce.This paper put forward that credit assessing could be based on the trade behavior.With this method,presented a Bayes model for assessment,composed of nodes of behavior pattern matching levels and nodes of credibility attributes,and the grade of the consumption credit index and that of the seller credit index could be inferred.The effectiveness of this method has been verified by an actual electronic ...