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计算机应用研究 2004
Design and Implementation of Internet Advertising Analysis System Based on OLAP
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Abstract:
With the popularization of Internet,Internet advertising becomes an important measure because of its particular advantage since enterprises are in market economy competition.To target potential prime customers,analysis of it's target market and audience becomes a nature choose in enterprises' information technology management.This paper describes the design and implementation of an Internet advertising system based on OLAP.Functions of the main modules are introduced and some solutions related are present in detail.