Analysis of impact and effect of tourists' perceived value dimensions of a free urban park: Based on study of Dr.Sun Yat-sen's Mausoleum in Nanjing
城市公园免费开放对游客感知价值维度的影响及效应分析——以南京中山陵为例

From the perspective of free urban parks,the paper makes the exploratory and confirmatory factor analyses of survey data on domestic tourists of Dr.Sun Yat-sen's Mausoleum in Nanjing,with the help of the SPSS18.0 and AMOS18.0 data analysis software,to construct the measurement dimensions model for tourists' perceived value.The study results display that the tourists' perceived values of the free Dr.Sun Yat-sen's Mausoleum include five measurement dimensions,i.e.environment value,recreation value,culture value,perceived price and service value.Five measurement dimensions of tourists' perceived value have gradually decreasing differentiation.Through the analysis of role and mechanism of differentiation of dimensions of tourists' perceived value,the paper puts forward that free urban parks have five effects.Among them public welfare and leisure recreation effects show the positive development trend while enhancement of ecoloical environment,service and endogenous culture effects is lagging behind.In the age of mass tourism of advocating "people-oriented" and concerning people's livelihood leisure,the free urban park reinforces the high quality and overall competitiveness of open urban space,meanwhile,facing the new challenges of coupled coordination with urban tourism as well as sustainable development.