Evaluation on tourism community participation level based on AHP method with entropy weight
旅游地社区参与度熵权层次分析评价模型与应用

The paper attempts to set up a community participation level evaluation model based on AHP method and entropy weight theory. By taking examples of traditional village and town resorts including Zhouzhuang, Tongli, Xidi and Hongcun, community participation levels and the main influencing factors are analyzed. 1) The importance of the factors that affect community participation levels in traditional village and town resorts is, in proper order, the community participation level in tourism planning and decision-making, the community participation level in tourism income apportionment, the community participation level in tourism resources and environmental protection, publicity and education, and the community participation level in tourism operation and management. Among those factors, the community participation level in tourism planning and decision-making is the key factor. 2) The community participation level of Xidi is in a high state; while that of the rest three, i.e., Zhouzhuang, Tongli and Hongcun, are moderate. Their community participation level order from large to small is Xidi > Zhouzhuang > Tongli > Hongcun. 3) The low degree of tourism planning and decision making in community are the main reason that influences the general community participation level in China's traditional village and town resorts. 4) The principle factors that lead to community participation level difference in China's traditional village and town resorts are the operation and management modes of those resorts, the socio-economic development stage of those tourism destinations, the community tourism systems and policies and the community patterns and tourism resource properties. 5) The key measures to promote community participation level in tourism development in traditional village and town resorts are transforming management system of tourism destinations, implementing the "people-oriented" scientific development concept, and protecting the political rights of tourism development participation of the residents.