Impact of holiday policy upon tourist flow in world heritage site:Taking Wulingyuan of Hunan as a case
休假制度对遗产旅游地客流的影响——以武陵源为例

Holiday policy is the key factor influencing the travel time of urban residents,China's holiday policy has changed three times,and what's the impact upon world heritage tourism management remains unknown.Currently,the tourism pressure during golden week on world heritage site has arisen lots of arguments about holiday policy,thus what's the right holiday policy for world heritage site becomes a valuable issue.The research,based on case study of world natural heritage Wulingyuan,uses the data between 1986~1988,1996~1998,2000~2002 and 2004~2006 within 12 years,which represents four different holiday policy periods separately,and analyzes the variation of tourist flow in the heritage site.The findings are:The centralization of holiday time increases the tourists in world heritage site and leisure time change influences the tourist flow distribution in the year.The centralization trend of holiday time doesn't make any significant influence on the seasonality of the world heritage site.It shows that although the leisure time change influences the tourist flow in world heritage site,because of high quality of resource and various tourist origins,those tourists who are able to choose travel time freely choose the travel time rationally,which influences the seasonality of the world heritage site and balances the influence of holiday policy.The increase of tourists doesn't exert significant influence on the daily variation in the golden week,but the tourist percentage of golden week in the month lowers down,"golden week" becomes "golden month",due to perfection of transportation conditions and tourists' rational choice of travel time.The research shows that centralization of holiday time burdens the world heritage site with overcrowded tourists,hence more on-site management is needed for the heritage,and the holiday policy should be considered seriously.