Influencing Factors and Countermeasures of Sking Resort Development Distribution--With Inner Mongolia Municipality''s Sking Tourism Development as an Example
滑雪旅游开发布局影响因素与对策研究——以内蒙古自治区滑雪旅游开发为例

Skiing resorts are the most important development means of mountains in Europe and Northern America. Since Yabuli skiing resort nearby Harbin city in Heilongjiang province was successfully developed in 1994, mountainous skiing resorts have been growing fast in China. Now, skiing resort has been a major brand in Northern-eastern China. This paper, beginning with the factors influencing skiing tourism development and the rules obeyed in choosing skiing places, and based on the complete analyses of supply and demand for skiing tourism in China, puts forward that Inner Mongolia municipality's skiing tourism development should be targeted at the skilled and advanced skiing tourism market segement because of its advantageous skiing tourism resources. Tourism is becoming more and more important and is a big industry in Inner Mongonia municipality. But, Inner Mongolia municipality's tourism has very obvious and long off-season in winter. How to solve the off-season problem is very important in Inner Mongonia municipality' s tourism development. This paper gives out some correct strategical ideas about skiing tourism development in Inner Mongolia municipality. The most important research results include building mountain skiing network , constructing the heaven image of skiing destination and putting the key emphases on Aeshan mountain international skiing tourism destination. These research results have been accepted and applied in instructing Inner Mongonia municipality's skiing tourism development.