Discuss to Intercultural Communication Strategy of Chinese Film Under the Context of Globalization
论全球化语境下中国电影的跨文化传播策略

With the impaction of globalization waves,the intercultural communication becomes more and more frequent day by day.Chinese film,as the mass media and the carrier of ideology,must meet to challenge with active attitude and take part in intercultural communication worldwide extensively The context of globalization not only a challenge but an opportunity for Chinese film.,and if Chinese film want to succeed in intercultural communication,it must find a conjoint point between globalization and location to implement dual-coding of them.With the objective of Consensus but Different for the cultural demand of intercultural communication,the communicational strategies in culture,subject,art and operation must extensive use for reference and boldly create to renew the situation of Chinese film.