A STUDY ON THE CHARACTERISTICS OF DOMESTIC TOURISTS'' BEHAVIOR TO JIUZHAIGOU AND IT''S SIGNIFICENCE
九寨沟国内旅游者行为特征初步研究及其意义

Domestic tourists'flow to Jiuzhaigou is expressed as the linear and sea sonal flow between several nodes.Based on case studies,this paper identifies some regularities:(a)Tourism image of the destination and tourists' preference are essential to their perception, cognition and decision; (b)Tourists' attributes (age, educational background,occupation and income,etc.) have effect on their preference and destination's decision; (c)The tourists' decisions are correlated with their economic ana lysis following their perception,preference,and motive; (d)The domestic tourists to Jiuzhaigou mainly select summer holiday and some festivals,which was the result of some causes.Then the peper emphasizes the importance of the image's decision of tourism destination.