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心理科学进展 2011
An Additional Gain Can Make You Feel Bad and An Additional Loss Can Make You Feel Good
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Abstract:
Triggered by an observation that adding an additional small gain/loss can devalue an overall positive/negative evaluation, this research explores whether a monotonically increasing relationship between utility and value could be robust enough to survive a retrospective evaluation of monetary stimuli.how pleasant if receiving an option's equivalent reward and how unpleasant if receiving the same amount of fine.A significant majority of participants preferred the smaller/larger option and rated it more pleasant/less relationship between monetary value and utility is also discussed.