Construction of Knowledge-based Intelligent Marketing System
基于知识的智能营销系统构建*

Based on the current research situation analysis of intelligent marketing system of domestic and foreign scholars,framework of knowledge-based intelligent marketing system is put forward.System framework includes four parts which are database,knowledge base,model base and user interface.The contents of database and the synergistic effect of rule base and knowledge reasoning in knowledge base are analyzed,and sales are predicted through system's model base established by three-layer artificial neural network on the BP algorithm.Finally,the application effect of system is demonstrated.