Status Quo Bias with A Focus on Psychological Mechanisms, Its Influential Factors and Application Inspirations
安于现状偏差的心理机制、影响因素及应用启示

Status quo bias refers to the phenoomenon that people tend to do nothing or maintain their current or previous decisions in decision making.Status quo bias includes endogenously determined status quo bias and exogenously determined status quo bias.There are two ways for researchers to interpret this phenomenon: loss aversion and regret theory.The factors to influence status quo bias include such as follows: number of alternatives,emotion,traits of the decision maker as his cognition and motivation.Status qu...