An Efficient Approach for Evaluating Trust in E-Commerce
一 种有效的电子商务信任评价方法

Based on analyzing the factors which influence the trust of a buyer to a seller,an integrated trust model is proposed. The trust value has two options,which are initial trust and repeat trust. The computation methods for these two kinds of trust are given. Lastly,a case is studied by using these evaluation methods,and the direction for further research is pointed out.