A Review of the Development of Research on Ambivalent Attitude
矛盾态度的概念、测量及其相关因素

This paper introduced and discussed the development of research on general ambivalent attitude and specific ambivalent attitude on race, gender, etc. The concept of ambivalent attitude refers to the simultaneously existence and its degree of positive and negative evaluations and feelings to an attitude object. The operations of ambivalent in current researches were variety, included direct and indirect measurements. The relevant researches mainly concentrated on its antecedents, consequences and strength, etc.