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OALib Journal期刊
ISSN: 2333-9721
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Anchoring Effects:Types, Influential Factors and Intervention Measures
锚定效应的种类、影响因素及干预措施

Keywords: anchoring effects,traditional anchoring effect,basic anchoring effect,self-generated anchoring effect
传统锚定效应
,基本锚定效应,自发锚定效应

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Abstract:

Anchoring effects refers to a phenomenon that an irrelative anchor biases a subsequent numerical judgment under uncertain circumstances. The influencing factors and intervention measures vary considerably according to different types of anchoring effects. For example,traditional anchoring effect is affected by the characteristics of anchor information,ability variables,emotional factors and individual differences. The basic anchoring effect is affected by expertise and time pressure. The self-generated anch...

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