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心理科学进展 2010
Anchoring Effects:Types, Influential Factors and Intervention Measures
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Abstract:
Anchoring effects refers to a phenomenon that an irrelative anchor biases a subsequent numerical judgment under uncertain circumstances. The influencing factors and intervention measures vary considerably according to different types of anchoring effects. For example,traditional anchoring effect is affected by the characteristics of anchor information,ability variables,emotional factors and individual differences. The basic anchoring effect is affected by expertise and time pressure. The self-generated anch...