Decision Support System in B2C E-commerce
B2C电子商务中的消费者决策支持系统

Generally, expert system, recommendation system, intelligent-agent-based system, or different combinations of them, are all identified decision support system. Under the circumstance of B2C e-commerce, decision support system can help consumers efficiently find and clarify their needs, search and compare information, filter what they need, or give suggestions. It reviews literature about online consumer decision support system. The authors discuss application prospect and future development directions of decision support system in B2C E-commerce.