|
系统工程理论与实践 2010
Analysis of dynamic pricing and order policies forclicks-and-mortarfirms
|
Abstract:
With the development of e-commerce,manybricks-and-mortarfirms have transformed toclicks-and-mortarby incorporating online stores.The physical stores can satisfy the instant demand, while the online stores satisfy the forward demand,i.e.,customers place orders online,and the firm fulfills the orders in quoted delivery time.Since the physical stores and the online stores of aclick-and-mortarfirm usually replenish inventory using the same replenishment channel,we examine the optimal order policy and the optima...