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Analysis of dynamic pricing and order policies forclicks-and-mortarfirms
实体店及其网上商店产品的动态定价及订货策略

Keywords: e-commerce,dynamic pricing,order polices,sales channel
电子商务
,动态定价,订货策略,销售渠道

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Abstract:

With the development of e-commerce,manybricks-and-mortarfirms have transformed toclicks-and-mortarby incorporating online stores.The physical stores can satisfy the instant demand, while the online stores satisfy the forward demand,i.e.,customers place orders online,and the firm fulfills the orders in quoted delivery time.Since the physical stores and the online stores of aclick-and-mortarfirm usually replenish inventory using the same replenishment channel,we examine the optimal order policy and the optima...

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