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系统工程理论与实践 2011
Influence of heterogeneity in perceived quality on the evolution of market structure with network externalities
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Abstract:
Under the framework of Evolutionary Economics analysis,this paper studies the influence of customers' perceived quality on the evolution of market structure with network externalities.The simulation results show that heterogeneity in perceived quality of new product is one of important factors which drive the evolution of market with network externalities.Under certain conditions,this factor leads the evolution of market with network externalities into multiple equilibria.When heterogeneity in perceived qua...