Study on Multi-Agent Simulation of New Product Market Diffusion
基于多智能体仿真的新产品市场扩散研究

Multi\|Agent simulation based on unity's behavior is widely applicable, distributive, intellective and interactive. In this paper, the basic principle of Multi\|Agent simulation is discussed and the advantage of Multi\|Agent simulation is pointed out firstly, a model of new product market diffusion based on Multi\|Agent simulation technology is constructed secondly, and finally it is realized under Multi\|Agent simulation platform AgentSheets.