The New Paradigm for Tongrentang Management Innovation
解析同仁堂创新管理新范式

Objective: Study on the new paradigm for management innovation of Beijing Tongrentang Co., Ltd will have strong guidance for advancing modernization of traditional Chinese medicine, which is the model of industry's development of traditional Chinese medicine. Beginning with general paradigm theory, the paper provides its new management paradigm being composed of development strategy, technological innovation, marketing tactics, fund management, brand and culture, through analyzing the development course of Tongrentang. Then, it has introduced forming and the characteristic of each part, and perhaps produces certain reference and inspire to readers.