A Brief Talk on Marketing Traditional Chinese Medicine in Japan
中药进入日本市场浅析

In the process of Traditional Chinese Medicint(TCM) modermzation. the domestic pharmaceutical enterprises of TCM should actively participate in international exchange and cooperation, so that the traditional medicine of our country which has thousands of years history could adapt to international environment and enter international medical market validly according to international standard. Through over ten years' successful experience of cooperation with a Japanese enterprise, some suggestion are given to help domestic pharmaceutical enterprises in entering Japanese market.