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Pharmaceutical Terprises Should Enhance Product Innovation Guided by Market
市场是产品创新的向导

Keywords: product creation,pharmaceutical enterprises,competitive advantage,market
医药企业
,市场,产品创新,竞争优势

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Abstract:

Product is the essence of the existence and development of an enterprise. The ability of products innovation is an important componence of the kernel competitive ability of the enterprise. Under the present situation, pharmaceutical enterprises should take more efforts to improve their ability of product innovation, hence make signijicaot contribution for the derelopment to national pharmaceutical industry.

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