Subject Selection and Market Orientation for Research and Development or New Products or Chinese Materia Medica(CMM)
试论中药新药研究开发选题与市场定位

With the revision and implementation of" Measures Concerning the Examination and Approval of New Pharmaceuticals", and in view of the difficulties encountered by the research of chemical medicines, the research and development of new products of CMM have become the focus of attention in medical and pharmaceutical circles. To the policy that in 2000 the whole Chinese nation will enjoy elementary health care , and to the practice of preventing and curing the difficult and complicated cases of illness, traditional Chinese medicine is undoubtedly indispensable. In view of the serious situation where the research on new products of CMM is being repeated at low levels, it is very important for the pharmaceutical enterprises and research institutions to be wise and careful in selecting subjects and orienting markets for new products. Based on the prevailing disease types and regional features in China, the paper puts forward a number of suggestions for reference.